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Corporate Entrepreneurship

> Prof. Olivier Basso (Cnam University)
> Dr. Olivier Leclerc, Director, Innovation & Intrapreneurship Bell Labs, Alcatel-Lucent

Why should established organizations consider corporate entrepreneurship?

Corporate entrepreneurship has to do with to the development of new ideas and opportunities within large or established businesses, directly leading to the improvement of organizational profitability and an enhancement of competitive position or the strategic renewal of an existing business.
Corporate entrepreneurship is especially crucial for large companies, enabling these organizations – that are traditionally averse to risk-taking – to innovate, driving leaders and teams toward an increased level of corporate enterprising. In addition to the obvious benefits obtained through innovation, this approach also provides the organizational benefit of setting the stage for leadership continuity.

Seminar Objectives

Upon successful completion of this course, participants should be able to:
  • Develop a sound knowledge of what is corporate entrepreneurship and how entrepreneurship within a corporation is similar to or different from start-up
    entrepreneurship;
  • Identify the elements of a corporate culture that either inhibit or support the process of intrapreneurship;
  • Analyze and compare the attributes of various organizations regarded as leaders of intrapreneurship and analyze the benefits of such;
  • Build a personal model of intrapreneurial activities to be used as a reference tool in their career development.

Expected learning outcomes

  • Frameworks and tools to understand a company potential to internal venturing ;
  • Intrapreneurial devices to develop an innovative culture;
  • Strategies and tactics to improve managerialperformance;
  • New individual entrepreneurial competencies.

Learning approach

The seminar is divided into five modules; each session deals with a specific dimension of corporate entrepreneurship. Lectures, business cases (Google, Dow Chemical Company, Hewlett-Packard…), videos, experiential sessions, workshops and guest speakers from different companies (such as EDF, Air Liquide, Alcatel-Lucent…) will be part of the learning approach.

Format: a 5 day seminar (Jan.-March 2015)

  • Day 1: If Corporate Entrepreneurship is the answer,what is the question?
    • 16th, January 2015
  • Day 2: How to develop intrapreneurial behaviors?
    • 30th, January 2015
  • Day 3: Managing the entrepreneurial project
    • 6th, March 2015
  • Day 4: Assessing the organizational culture
    • 20th, March 2015
  • Day 5: Building the entrepreneurial organization asa whole
    • 27th, March 2015

Participants will share the class with some international Cnam MBA students (language: English).

Practical Information

  • Application Deadline: December 15th, 2014
  • Program Tuition: 2 500 EUR net price (Cnam not subject to VAT)
  • Contact: Mme Kim Vu, MBA Program Manager
    • kim.vu@cnam.fr
    • +33 1 58 80 87 39

      

The professors

  • Olivier Basso has developed extensive experience in consulting,facilitating and teaching leadership and entrepreneurial dynamics for executives and high flyers (ST Microelectronics, L’Oréal, EDF, Société Générale,CDC…). A former Associate Professor in Entrepreneurship at ESCP Europe, he was previously a co-founder and Principal in a strategy consulting boutique. He has written numerous articles and books on leadership and innovation. Selected publications: Le Manager Entrepreneur - entre discours et réalité, Pearson, Village Mondial, 2006; L’Intrapreneuriat, Editions Economica, 2004 ; Le guide du créateur de start-up, Editions de l’Organisation, 1999, 2001. He is used to help managers and leaders develop their hidden assets through strategic coaching and experiential interactions. Olivier Basso is a graduate from ENS, Ulm (Philosophy) and HEC; he holds also a PhD in management (La Sorbonne University).

  • Olivier Leclerc joined Alcatel-Lucent Bell Labs in 1995 to work on very high-capacity WDM optical transmission systems, all optical signal processing and transparent optical networks. Since 2008, he holds the position of Director, Innovation & Intrapreneurship with a mission to stimulate and spread an ‘entrepreneurial spirit’ by promoting both an aggressive risk-taking attitude for
    the commercialization of innovations and desperate feedback-seeking from external parties. In April 2014, he took over the role of Open Innovation project leader in the Alcatel-Lucent International global ambition to establish and promote an ‘Innovation City’ in Villarceaux (4000 employees) as a key stakeholder of the fastgrowing Paris-Saclay industrial ecosystem. Olivier Leclerc is a regular speaker/lecturer about innovation management and more specifically about intrapreneurship. He graduated from the Institut National des Télécommunications (1994) and holds a PhD degree (1998) from the University of Nice, France.