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International Corporate Strategy

Code UE : US173S

  • Cours
  • 4 crédits

Responsable(s)

Alexis POKROVSKY

Public, conditions d’accès et prérequis

Master 2 in International Business and Corporate Development (MR13403A) or Master 2 in E-Business and Digital Marketing (MR11802A)

Objectifs pédagogiques

The course is dedicated to the understanding of the strategic conduct of an organization, through a survey of the concepts used in strategic management, together with the various tools and models used in any practical situations to solve complex management issues. This course will also develop students' knowledge and culture about international business practices in terms of growth, competition and value creation. Students will be asked to prepare short presentations of academic papers or case studies pertaining to the various themes and will present their work to the class, in order to develop their communication and argumentation skills.

Mots-clés

Contenu

  • What is strategy? Mission and objectives. Introduction to the strategic management process.
  • Analyzing the environment / industry / competition structure
  • Understanding internal capabilities
  • Defining a choice of business strategy
  • Building new business models, creating new frontiers
  • Corporate strategy and diversification
  • Focus on international Strategies
  • Focus on Merger and Acquisition, Alliances and Partnerships

Modalité d'évaluation

Individual and Group work, Class participation.
 

Cette UE apparaît dans les diplômes et certificats suivants

Contact

Cnam - IIM - EPN stratégies - Programmes Master in Management (MIM)
EPN15, 2 rue Conté bureau 31.2.31
75003 Paris
Tel :00 33 1 58 80 85 64
Sophie Le Liboux
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